Behind the Camera Lens



I majored in photography and fell in love with it in my first year of university where I worked with pinhole photography. I enjoyed the idea of being able to capture a still moment in time and how light defines the image that is framed. “Photography is a complex medium. It holds a mechanical process of capturing data in different forms which are linked to notions of truths and reality, as well as that of fiction and can form rendered truths and realities into that which is not always true.”

I focus on photography as my passion and look at the world through a lens with my devotion for travel and how being well travelled and exposed to the world, various cultures, races, religions and dynamic people, changes your way of thinking and allows one to be open minded and more tolerant of diversity and difference.

I  also believe that brand marketing lends itself well to photography as they are both focused on conveying and communicating a message and I find myself in communications working within the corporate marketing and communcations industry. I am a thinker, creator and explorer and love what I do as I am able to be free and creative, while having fun and I am also able to help others as I have created a platform for young photographers to be able to market their work and build their brand.

I believe that it is important to see beyond the camera as a mechanism of truth, when capturing a scene of “reality” and  that every photograph has a meaning, a hidden message and a story to tell. A photograph is a portrayal, its a representation, its an interpretation and is a perception of the scene it aims to capture from the artists eye.

Carpe Diem!!

Image Titled: Flight, 2012